You’re finally done writing your nights away, and it’s time for a good night’s sleep, but there’s still a cloud of doubt looming above your head: How are you going to get your book to the world, and how much will it cost?
Well, lucky for you, you can tuck yourself into a nice and cozy outfit and get back to sleep because we’re about to solve your dilemma right away. Say goodbye to what’s keeping you up at night, and get ready to welcome the magic of professional book marketing services that bring you a good book marketing plan.
It’s time to help your writing dreams take flight with a one-way ticket to the rest of the world, with no layovers and affordable prices. It sounds too good to be true, right? Well, it’s not, and we’re happy to tell you just why, so hang in there.
After all your tireless efforts, you deserve to sit back and relax and let the professionals, who know how to know the ins and outs of transforming words into success stories, take the reigns on this one. Let their forte boost and enhance your trajectory to bestseller history.
If you set out to achieve something, you need a good plan. So, if you want to conquer the writing world and get your page-turner out there, you’ll need a strong book marketing plan and a team that’ll help you navigate these, at times, dark and murky literary waters.
Now, let’s break it down and make your life hassle-free with the A to Z of book publishing marketing strategies and book marketing plans.
Breaking it down: Book Marketing and Book Marketing Plans
So, let’s start with the basics. You’ve got a story worth telling, so it’s important you know that they’re ways of making it happen without breaking the bank. Your words carry your heart and soul, so it’s time you don’t settle for anything other than the best, most affordable, and most clever book marketing plans there can be.
So, let’s go step by step and first explain how it’s all connected.
What is Book Marketing?
Now, we’re sure you’ve got an idea, but you must really understand how all the little details tie in. Book Marketing is essentially just paid advertising for your book to flourish. This can include a number of different types of mediums, such as ad spaces on blogs, podcasts, social media, or even in print form and much more.
Targeted Amazon Ads also fall in the categories under book marketing. Now, although this is a bit costly at times, it’s a tired and tested method for getting your book the exposure it deserves. Exposure rarely comes free, so it’s important to focus on other paid yet budget-friendly marketing alternatives as well.
Here’s the catch, though. Your preference for the type of book marketing you should go with, how it’ll run and for how long, who and what platforms it’ll target, all of these questions are the basis of your book marketing plan.
Embarking on the marketing aspect of your writing journey without a book marketing plan is like being lost at sea without a compass. So why tread into the unknown with no sense of direction when you can cruise through the waves instead?
Book Marketing Plan
Now, a book marketing plan is a thought-out and comprehensive strategy that is designed specifically to promote your book to your target audience. The plan has all the various marketing activities outlined that you, the author, or the marketing team will be engaging in. All of these are carefully decided in context to what best suits you, your story, your niche, and your audience.
With a good, intricate, and well-crafted plan, you’ll be able to hook your audience and new readers just the way you want and outrun the competition in your niche. All while achieving your set goals and more.
1. Targeted Approach and Clarity
A good plan will help align and streamline your marketing activities towards a single or few individual goals. This way, you’ll be set on finding optimum ways to accomplish your goals without feeling lost or wasting resources..
2. Consistency
With a book marketing plan in place, you’ll be ensuring that your marketing efforts are consistent across the platforms you’ve chosen. Otherwise, it wouldn’t be long till things go haywire and some platforms are more active than others, slowing you down.
3. Allocating Resources Efficiently
You’ll find it much easier because your resources, which include finances, time, and personnel, will all be efficiently allocated in the respective areas of need. This way, no resource will go to waste, saving up your money and allowing you to invest it in other areas.
4. Adaptability
When you have a plan in place, you can gauge what’s doing wonders for your book and what isn’t working at all only because you have it all mapped out and outlined. This way, you can make changes based on changing trends or new cost-friendly alternatives and your own performance metrics.
Tweaking your plan at the right time will help save so much of your time and resources before it’s too late.
5. Exposure
The marketing plan will ensure that your book gets the exposure it deserves and more across all of your chosen platforms. You’ll be able to access countless more readers this way and build your brand as an author in the readers’ eyes.
6. Competitive Edge
A strong book marketing plan guarantees your book a competitive edge. Because of the carefully crafted roadmap, you’ll be sure to stand out from the crowd in the best way possible.
7. Long-term Success
Just like any other plan, a good book marketing plan will also guarantee you major success in the long run if you keep at it. It helps boost both your initial and long-run sales to the max. This way, you’ll engage new readers throughout your journey.
Setting the Stage
Now that you know all about why you should grace yourself with a marketing plan, let’s take you on to the real tips and tricks to ace this game on a budget. But first, we need to answer two big questions that’ll steer you in the right direction on your path from unknown to well-known.
1.How much should you ideally spend on marketing your book?
It’s time to talk about all things budget. Now, it’s hard to pick out a number and fixate on it because everybody’s story, niche, audience, writing journey, and budget are different. There’s no hard and fast rule as to how much you should spend, and a good way to think about it is by basing it on your own goals, budget, and target audience. Regardless, there are still plenty of budget-friendly options, so if budget is a priority, then stick to it. You’ll surely find perfect options to give your story the book buzz it deserves.
When exploring budget-friendly options, it’s always a good idea to look into different social media platforms and other marketing channels, such as email marketing and content creation. These are usually very cost-friendly alternatives or, at times, completely free.
2. Is it possible to promote your book for free?
You might want to pay attention to the extra hard start now because we’re about to talk all things marketing, but it’s free. Yes, you heard that right. It’s time our trump cards when it comes to free marketing strategies, all results of good book marketing plans.
Book Marketing Succes, for Free
Prepare to get blown up because we’ll tell you how to get some wild book buzz going without spending a dime. Once again, all it takes is a good book marketing plan, and then, everything is possible.
Believe it or not, you’re guaranteed to achieve brilliant results while accomplishing your goals, free of advertising or promotional costs.
Here are a few brilliant ways you can promote your book for free.
1. Social Media
Being active on social media platforms, which your readers use the most, is a great way of connecting and making an impact. Sharing teasers, snippets, and behind-the-scenes of your writing process for your book, or making Instagram or TikTok reels, specifically for book Tok, helps not just engage the audience but build hype and anticipation around you, your story, and new pieces of work to follow.
It does wonders for your online presence.
2. Content Creation:
This could involve perhaps starting a blog, writing articles or guest posts, or book tuber-esc videos, which will definitely get you new traction. You can share valuable insights, excerpts from your book, and writing tips through the different types of content options available to you. It all essentially revolves around showing off your expertise and getting readers excited about your work.
3. Be Reader-Friendly:
You need to be reader-friendly at all times in all activities. This includes things such as engaging with your readers on social media, through email newsletters and responding to blog comments. This will help build a personal connection with your fans and create a long-term loyal fan following.
4. Bookworm Networks:
Another completely free way of book marketing is joining online book communities and forums. This is because countless readers gather here to discuss different books and authors and engage with them as well. By being an active participant, you’ll build a following and engage with your existing readers and audience more personally. You can and should share your book in these communities subtly, and you’ll find that they’ll follow.
Word of mouth is an extremely underrated and overlooked free marketing tool, especially when it comes to book marketing.
Another completely free way of book marketing is joining online book communities and forums. This is because countless readers gather here to discuss different books and authors and engage with them as well. By being an active participant, you’ll build a following and engage with your existing readers and audience more personally. You can and should share your book in these communities subtly, and you’ll find that they’ll follow.
Word of mouth is an extremely underrated and overlooked free marketing tool, especially when it comes to book marketing.
5. Book Blogs and Podcasts:
Search up the World Wide Web and assemble a list of blogs and podcasts that perfectly align with you, your writing, and your niche. Then, you should reach out to them through a personalized email and politely request a potential review of your book or a guest podcast discussion.
Remember, you might have to shoot your shot a number of times before you get the response you’re looking for, so don’t be discouraged. Once this works out, it’s a great and extremely efficient way of getting incredible exposure for both yourself and your book and even gaining a new following and audience along the way.
6. Connect with Fellow Authors:
Your fellow authors in the writing community can end up being your trusted best friends when it comes to things like this. You’re all in the same boat, so everyone is open to helping each other out in exchange for the same, most of the time.
All you need to do is reach out to other authors in the writing community. Specifically, those you admire share similar writing styles and genres, and then ask whether it would be possible to collaborate in one way or another.
Live author events with author panels or just simple old live streams with one, which can be streamed over Instagram, TikTok, , or YouTube, are highly engaging and brilliant ways of improving your connection, tapping into each other’s fanbases, and tremendously growing your reach, engagement, and audiences.
These types of events are also something readers enjoy, so you’ll also rank up in your audience’s list of best authors, which is always a plus.
So, what are you waiting for? Hop on these methods with budget-friendly book marketing plans and rise to the top of the writing world. Become a bestseller quickly and easily without breaking the bank.
One Last Thing…
Well then, folks, we’ve helped you this far, and we’ve got one last ace to help you trump the writing game. At Wright Book Associates, we’re bringing you top-notch and affordable book marketing services with carefully curated and personalized book marketing plans for your story.
So, get in touch with one of our book marketing professionals now and let us help you plot your book’s success story the right way.